Getting found

Introduction

The first place almost anyone looks these days when they are trying to find a company to work with is a search engine. Getting found on search engines isn’t as easy as it might seem. There are a few fundamental concepts to look at when trying to get your company’s website higher in search results.

1. When you submit a search on a search engine (e.g. Google, Yahoo, Bing, etc.) you are not actually searching the internet. Rather, you are searching that particular engine’s index of the web. If a website has not been submitted to a search engine by a search engine optimization specialist or doesn’t have any other websites linked to it, it will most likely not be indexed by the search engines.
2. Search engines are impartial in their results. Their customers are the searchers, not the businesses that come up in results; so they will not show favoritism to one site over another.
3. Most companies use search engine optimization (SEO), so you are competing against other organizations that are using similar practices.
4. Search engines crawl sites with programs called spiders. Spiders are automated programs that continuously click links on the web pages the engine has indexed in order to find new content. They also search through the pages they have already indexed to check for updates.
5. Simply having a website does not mean people will be able to find it.

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Effect of style on search engine performance

Introduction:

How does the look of my site effect my performance on search engines? Essentially, the layout, design, and style of your website will have a drastic effect on your visitor’s perception of you. You may run the most efficient and amazing business in existence, but if your visitors can’t perceive value when viewing your site, then you have none.

These days style is even more important to users than content, at least until they read the content. Think about when you are surfing the web. When you click on a result after your search do you stick around on the page if the website looks unprofessional or home made? Well, most people don’t.

That’s not to say the look of a site is more important to a search engine than content, as a search engine doesn’t have the ability to “see” what your site actually looks like; but if your site doesn’t look good and people start hitting the back button before bothering to read your content, then you need to do something!

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Perception is everything:

It all comes down to the people visiting your site and how they perceive your site within the first.....

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Advertising on search engines

Introduction

One key element to being found by new potential customers is pay-per-click advertising on search engines. In this article, we will use Google as our example since Google has the largest market share. Over 80% of people looking to a search engine for results look to Google first.

After all, you don’t hear people saying,

“Let me Yahoo that for you”

but rather,

“Let me Google that for you”

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Types of Search Results

When a user searches for something on Google they receive two sets of results. One set is called organic results, whereas the other set is called.....

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