Advertising on search engines

Introduction

One key element to being found by new potential customers is pay-per-click advertising on search engines. In this article, we will use Google as our example since Google has the largest market share. Over 80% of people looking to a search engine for results look to Google first.

After all, you don’t hear people saying,

“Let me Yahoo that for you”

but rather,

“Let me Google that for you”

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Types of Search Results

When a user searches for something on Google they receive two sets of results. One set is called organic results, whereas the other set is called.....

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