How does the look of my site effect my performance on search engines? Essentially, the layout, design, and style of your website will have a drastic effect on your visitor’s perception of you. You may run the most efficient and amazing business in existence, but if your visitors can’t perceive value when viewing your site, then you have none.
These days style is even more important to users than content, at least until they read the content. Think about when you are surfing the web. When you click on a result after your search do you stick around on the page if the website looks unprofessional or home made? Well, most people don’t.
That’s not to say the look of a site is more important to a search engine than content, as a search engine doesn’t have the ability to “see” what your site actually looks like; but if your site doesn’t look good and people start hitting the back button before bothering to read your content, then you need to do something!
Perception is everything:
It all comes down to the people visiting your site and how they perceive your site within the first.....