Advertising on search engines


One key element to being found by new potential customers is pay-per-click advertising on search engines. In this article, we will use Google as our example since Google has the largest market share. Over 80% of people looking to a search engine for results look to Google first.

After all, you don’t hear people saying,

“Let me Yahoo that for you”

but rather,

“Let me Google that for you”

Types of Search Results

When a user searches for something on Google they receive two sets of results. One set is called organic results, whereas the other set is called.....

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